Sentiment Analysis

Sentiment

Analysis

How We Help You Understand Customer Sentiment

At Clicksy, we run live, facilitated focus groups, either in-person or virtually, to access insights that surveys and analytics often miss. These sessions are structured to spark authentic conversations and surface honest, unfiltered feedback from real customers.

In industries like tech, financial services, and legal, small missteps in messaging or customer experience can lead to significant loss of trust. Our focus groups help reveal what parts of your positioning resonate, which fall flat, and how your audience actually perceives your brand. When trust is on the line, assumptions are not good enough.

Product launches, market expansions, and messaging overhauls are pivotal moments. These inflection points are the ideal time to capture real sentiment. Our programs are built to intercept feedback during these times, when decisions carry long-term brand impact, ensuring you hear from your audience when it matters most.

We go beyond surface-level reactions to understand how people feel about your brand. We explore what builds trust, where confusion arises, and which moments spark delight, skepticism, or frustration. Our process is rooted in how real humans process brand signals and make decisions.

Every engagement is designed around your specific goals, timeline, and audience. Whether you're refining product positioning, identifying UX friction, or gathering early feedback on a new concept, our sessions are built to provide practical insights with strategic weight.

Our Process

Phase 1: Discovery & Planning

Align on business objectives: What questions are you trying to answer? What business decisions will the insights inform?
Define audience segments: Who do you need to hear from, and why?
Identify critical assumptions to test: What narratives or beliefs do you hold that need validation or challenge?

Phase 2: Recruitment

Carefully source participants that reflect real users: We identify individuals who match your ICP, whether that's legal counsels at mid-sized firms or millennials refinancing student loans.
Ensure demographic and behavioral diversity: We design panels that represent a range of use cases, backgrounds, and perspectives to avoid echo chambers.

Phase 3: Moderated Sessions

Conduct live sessions (virtual or in-person): Our facilitators guide small groups through open-ended discussions.
Use semi-structured guides tailored to your goals: We ask questions designed to elicit emotional reactions and uncover the "why" behind responses.
Capture tone, language, confusion, delight, and expectations: This goes far beyond basic opinion and surfaces real interpretive insight.

Phase 4: Transcription & NLP-Backed Analysis

Transcribe all sessions: Every word is captured so nothing is lost.
Apply natural language processing to extract patterns: We use NLP to analyze sentiment, detect emerging themes, and surface frequently used phrases.
Map out emotional highs and lows: We help you understand not just what was said, but how it was felt.

Phase 5: Insight Synthesis

Create clear, actionable deliverables: You receive a detailed report with direct quotes, insights, risks, and opportunities.
Highlight key quotes, language gaps, recurring sentiments: These artifacts guide copywriting, brand messaging, UX revisions, and positioning frameworks.

Phase 6: Strategic Activation

Connect insights to specific content, campaigns, UX flows, and brand pillars: We don’t just deliver insight; we help you apply it.
Support decision-making through workshops or review sessions: We meet with your stakeholders to walk through findings and advise on next steps.

Why It Works

Emotion is data: Surveys are structured. Conversations are human. We capture the language customers actually use - the metaphors, references, doubts, and desires that define brand perception.
Early detection = better decisions: By testing assumptions before campaigns roll out or before code is deployed, you save time, money, and brand equity. No more launching blind.
Tailored, not templated: Our team customizes each project. No generic panels. No mass-market research playbooks. Every session reflects your context, audience, and goals.
Built for action: You’ll walk away with messaging-ready insights, strategic risks identified, and clear next steps. We’re not here to deliver reports. We’re here to unlock momentum.
Cross-functional value: Our deliverables support product, marketing, sales, CX, and even investor relations. Insight silos don’t exist in our model - everyone benefits.
Live, not simulated: We don’t rely on surveys, panels, or third-party scraping. These are real conversations with real customers. The nuance, tone, and energy matter.

Additional Benefits

Clarify your value prop: Focus groups often reveal gaps between what you think you offer and what customers perceive. That clarity alone can sharpen positioning across the board.
De-risk GTM efforts: Whether launching a new product or entering a new vertical, early focus group feedback gives you directional insight that minimizes waste.
Sharpen brand tone: We listen for emotional words, not just factual reactions. If your brand voice doesn’t resonate or feels inconsistent, customers will tell you - and we’ll help you fix it.
Support UX and product design: Our feedback loops often highlight navigation issues, product labeling confusion, or onboarding pain points that would otherwise go unnoticed.

Customers across every industry - especially in tech, financial services, and legal - have already formed opinions. These impressions live in conversation, not just clicks. They appear in the way people describe your brand to peers, what they post after a support interaction, and what they say when they think no one’s watching. You can either hope those opinions are working in your favor, or you can surface them, interpret them, and use them. If you’re ready to understand what went well, what went great, and what didn’t land - before it impacts revenue - we’re ready to get to work.